Okay, this morning I bought, from Tesco, a copy of the Aardman Animation film 'Pirates! In An Adventure with Scientists!', which I missed at the cinema and has just come out on DVD.
By the time I got home half and hour later I had an email from Blinkbox (which whom we have an account) saying: 'We see you have just bought 'Pirates!' from Tesco. If you log onto your Blinkbox account you can watch the film now' or words to that effect.
I'm not sure whether I think that's awesome or completely freaky! Mainly awesome, I think, but with reservations...
It does raise some interesting thoughts as well: just because I bought the film, it doesn't mean that I was buying it for myself - it could have been a present for someone else. So they are essentially allowing you to watch a movie that you've bought irrespective of whether you bought it for yourself. That's an interesting - and actually quite canny - piece of marketing.
By the time I got home half and hour later I had an email from Blinkbox (which whom we have an account) saying: 'We see you have just bought 'Pirates!' from Tesco. If you log onto your Blinkbox account you can watch the film now' or words to that effect.
I'm not sure whether I think that's awesome or completely freaky! Mainly awesome, I think, but with reservations...
It does raise some interesting thoughts as well: just because I bought the film, it doesn't mean that I was buying it for myself - it could have been a present for someone else. So they are essentially allowing you to watch a movie that you've bought irrespective of whether you bought it for yourself. That's an interesting - and actually quite canny - piece of marketing.
(no subject)
Date: 2012-09-15 06:23 pm (UTC)I see from its website that it's now owned by Tesco.
(no subject)
Date: 2012-09-16 08:32 am (UTC)(no subject)
Date: 2012-09-15 06:47 pm (UTC)(I am pretty sure that the sole reason for the existence of Person of Interest is to soften our resistance to the idea of constant surveillance because it's for Our Own Good. Also, of course, to do 'Batman' without shelling out a copyright fee.)
Definitely sinister
Date: 2012-09-15 07:27 pm (UTC)(no subject)
Date: 2012-09-16 04:49 pm (UTC)