![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
Okay, this morning I bought, from Tesco, a copy of the Aardman Animation film 'Pirates! In An Adventure with Scientists!', which I missed at the cinema and has just come out on DVD.
By the time I got home half and hour later I had an email from Blinkbox (which whom we have an account) saying: 'We see you have just bought 'Pirates!' from Tesco. If you log onto your Blinkbox account you can watch the film now' or words to that effect.
I'm not sure whether I think that's awesome or completely freaky! Mainly awesome, I think, but with reservations...
It does raise some interesting thoughts as well: just because I bought the film, it doesn't mean that I was buying it for myself - it could have been a present for someone else. So they are essentially allowing you to watch a movie that you've bought irrespective of whether you bought it for yourself. That's an interesting - and actually quite canny - piece of marketing.
By the time I got home half and hour later I had an email from Blinkbox (which whom we have an account) saying: 'We see you have just bought 'Pirates!' from Tesco. If you log onto your Blinkbox account you can watch the film now' or words to that effect.
I'm not sure whether I think that's awesome or completely freaky! Mainly awesome, I think, but with reservations...
It does raise some interesting thoughts as well: just because I bought the film, it doesn't mean that I was buying it for myself - it could have been a present for someone else. So they are essentially allowing you to watch a movie that you've bought irrespective of whether you bought it for yourself. That's an interesting - and actually quite canny - piece of marketing.
